Benefits of Hosting an ADE

According to the U.S. Travel Association’s latest “State of the Travel Industry” report, in 2022 Americans' direct spend on travel was $1.2 TRILLION with leisure travel accounting for the majority of that spend. U.S. travelers are ready and willing to go! Hosting an ADE is the perfect opportunity for destinations to capture more market share by creating top-of-mind awareness with highly vetted and established U.S. Travel Advisors.

ADE allows destinations to have a captive audience of 10 – 100 top-tier, vetted, and established U.S. Travel Advisors in-market for a multi-day immersive experience. While there, the opportunities to showcase your destination offerings and partners are limitless – and ensures Travel Advisors return fully equipped to confidently sell your destination to their clients.



Amazing Destination Experience, produced by Travel Show Marketing Group, is the leading all-immersive experience for today’s travel specialist. The exclusive program is designed to facilitate the connection of destinations wanting to increase overall visitation from the U.S. market by hosting a one-of-a-kind, multi-day immersive and educational experience for highly vetted, established U.S. Travel Advisors. Each ADE is custom-built with your goals and budget in mind. Attendees are then selected using on a stringent vetting process, based on parameters you set. Our 360-degree approach affords participating suppliers and Travel Advisors an unparalleled opportunity to develop strong business relationships and knowledge. Your Amazing Destination Experience can include:

  • Tailored recruitment process to identify 10 – 100 fully vetted U.S. Travel Advisors that fit your target profile
  • Pre and post survey of attendees to gain impactful insights and track ROI
  • Development of custom website, showcasing your in-destination experience and partners
  • Social media marketing across multiple platforms
  • Targeted destination and partner content distributed to our full database (perfect for highlighting the destination and E-learning platforms)
  • Staff support with developing the perfect itinerary, activities, and training opportunities/formats to meet the needs of you and participating partners – can include 1:1 mutual interest meetings, training sessions, roundtables, mini trade show, site inspections, branded networking events, and more
  • Complete and/or partial event production, including TravelSMG staff onsite to handle event logistics


Increased Commission Opportunities

Amazing Destination Experience will bring participating Travel Advisors together with the most sought-after suppliers throughout your destination, allowing delegates to strengthen their supplier network while increasing their local knowledge and maximizing their earning potential!  

Supplier representation includes:

  • All-inclusive brands
  • Individual hotel and resort properties
  • Tour Operator/wholesaler partners
  • Culture/Adventure Tour operators



Who Attends

ADE is a fully customizable program where we'll utilize an in-depth review process to select successful Travel Advisors who are focused on growing their profitability and client base. We select our Advisors from ALL domestic consortiums across the U.S. - allowing you a greater reach with just one event.  Through our assessments, we evaluate booking patterns, sales thresholds, professional references, and more.  This process allows us to bring you face-to-face with business savvy Travel Advisors who have a proven track record in production.

Participating Travel Advisor profile:

  • A balance of Agency Owners and front-line Advisors who are all highly influential in their clients' decision process.
  • Limited representation from individual agencies (removing redundancies in your sales connections)
  • Full-time Travel Advisors meeting a minimum sales threshold that you help determine
  • Demonstrate strong year-to-year growth

Partner Collaboration

ADE is a customizable experience where you can host 10-100 Travel Advisors. The event scales to the size you need while we ensure all participants a conducive environment to network and forge meaningful business relationships.

 Supplier categories include:

  • All-inclusive brands
  • Individual hotel and resort properties
  • Tour Operator/wholesaler partners
  • Transportation Providers
  • Cruise Lines
  • And so much more!

What they're saying.


The quality of the travel agents at the recent European Travel Forum in Madeira was at the highest level. They were genuine, professional, and eager to learn about our products and services. TravelSMG continues to be the premier travel show that attracts the best travel professionals from the United States.”

Sagres Vacations

TravelSMG brought to Madeira qualified leisure travel agents, that were truly keen to get to know more about the island and to experience first-hand all the destination has to offer! Madeira Promotion Bureau was very pleased with this partnership that will for sure continue!

Madeira Promotion Bureau

“This experience is so much more than a Travel Industry conference - it was a true cultural immersion program. We dove deep into multiple destinations around the area, and got to meet Suppliers/Hoteliers one-on-one. This is definitely the best way to dip your toes in and learn all that a destination has to offer.”

Justin Murphy

VIP Travel Experience

Participating in various TravelSMG events has been extremely beneficial to our sales efforts in Alaska. The shows involve a great deal of pre-qualifying and always deliver volume producing Advisors. We’ve been so impressed we wanted a chance to host the 2023 Owners Forum.

Visit Anchorage

The knowledge I gain and suppliers I meet at TravelSMG events consistently catapult my business to a new level. The team consistently produces forums that are the perfect blend of active discovery, with opportunities to make personal connections with industry leaders. Learning and sharing with my travel colleagues is also a very beneficial. I know my attendance helps me better serve my clients.

Tamara Humphrey

The Good Life Travel Company

There is NO substitute for first-hand knowledge of a destination when booking. There are little things that you just can’t know unless you’ve been there. Gaining this experience gives me greater confidence and sets me apart from other advisors who only have “academic” knowledge of a destination.

Kelley Malay

The Royal Journey Travel Group

Travel Supplier Opportunities

One-to-One Appointments

A complete diary of private one-to-one meetings with Travel Advisors who have a mutual interest in conducting business with your company

Branding and Promotional Visibility

A cache of built in marketing opportunities to maximize your brand's presence

Networking Experiences

Fun and unique networking events to connect you with participating Travel Advisors